Meanings of Colors

White (Cream and Silver)

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection. White means safety, purity, and cleanliness. White can represent a successful beginning. In heraldry, white depicts faith and purity. 

Black

Black is associated with power, elegance, formality and mystery. Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color.

Red

Red is associated with bravery, purity, happiness, good luck, heat, fire, energy, and emotions such as passion, love, and sacrifice. Several studies have indicated that red carries the strongest reaction of all the colors. In heraldry, red is used to indicate courage.